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顺丰推欧洲专递 开拓跨境物流市场
文章来源:供应链时代      作者:scmsc      时间:2015-3-10 11:04:53

2015年3月4日,顺丰正式推出针对中国跨境电商卖家的欧洲专递服务,以满足目前对中等价值电商包裹高性价比物流服务的需求。据悉,该专递是邮政和快递混合型的跨境电商包裹配送服务产品,将邮政便捷的清关能力和快递的全程跟踪查询及投递特色融为一体。从深圳始发,5至8个工作日即可通达欧盟26个主要国家。

 

2015年3月4日,顺丰正式推出针对中国跨境电商卖家的欧洲专递服务,以满足目前对中等价值电商包裹高性价比物流服务的需求。据悉,该专递是邮政和快递混合型的跨境电商包裹配送服务产品,将邮政便捷的清关能力和快递的全程跟踪查询及投递特色融为一体。从深圳始发,5至8个工作日即可通达欧盟26个主要国家。

弥补跨境物流市场空缺

众所周知,目前中国跨境电商卖家所得利润并不高,其中很大原因是归咎于无法节省物流成本。一般2公斤以上,长宽高相加超过90厘米,或是单边长超过60厘米的包裹都无法正常使用国际小包进行配送,不少卖家不得不选择DHL等国际快递。

广东卖家刘先生告诉记者,他们公司主营大型汽配产品,由于产品重量远超小包规定上限,多数情况下都是选择走国际快递的。“不少平台都会公布时下一些热门行业和热销品类,汽配算是其中一个。随着越来越多的企业转投这个行业,我们要突出重围,除了有质量保障外,价格优势也必须明显。那么,成本压缩是必然的选择。”他说,“相比小包一单几十元的运费,国际商业快递动则几百,这让多数同行吃不消。不少人建议大件物品使用海外仓配送,但对于刚起步或者是规模不大的卖家而言,其实也是有一定门槛的。”

业内相关人士表示,随着中国跨境电商的发展逐渐步入成熟期,多渠道和多品类齐头并进成为不少卖家的选择。然而,“大件”和“高价值”产品被搬上平台销售的背后,是卖家面临如何经济配送的问题。“顺丰适时推出针对性的专递服务,一方面是强势介入跨境电商物流市场的积极表现,这从去年年底‘欧洲小包’的上线,以及今年‘任性而为’的俄罗斯专线小包都可以看出。另一方面,欧洲专递弥补了目前市场选择的不足,将小包和商业快递的各自优势结合并发挥到极致,解决了卖家介于费用和时效之间的所有尴尬。”

据悉,自3月4日起,包裹重量在30公斤以内,周长和最长边分别小于300cm和175cm的包裹都可以通过顺丰新上线的欧洲专递进行寄送,覆盖可达欧盟26个主要国家。

全程可跟踪的经济型专递

顺丰负责人告诉记者,欧洲专递是一款全新的清关便利、时效稳定、全程可跟踪的欧洲专递服务,5至8个工作日即可通达欧盟诸国,是为中国跨境电商卖家立足欧洲市场销售较高价值商品而量身定制的优质高效物流服务,凭借从深圳始发、邮政便捷的清关系统,以及欧洲本地优质速递完善的派送网络模式,在法国统一完成清关及缴税后,在目的国是无需进行二次清关的,在一定程度上加速了中转的时效。“欧洲专递主要用于满足中等价值电商包裹寄送的需求,价格比商业快递低,但时效却远高于国际小包,特别是发往英国、法国、德国、意大利和西班牙的包裹。可以说,该服务能够满足那些对服务质量要求较高的客户的需求。因此,欧洲专递的优势在于商家对品牌形象的塑造和服务质量的提升方面。”

他还表示,对于海关申报价值为75欧元以下的货件,目前欧洲专递的服务运费已包含其进口所产生的相关税费,极大地降低了到欧盟国家的清关成本,对于无法长期负担国际商业快递运费的卖家来说是很大的福音。另外,顺丰收货后卖家即可获取服务商单号并可在顺丰B2C官网和法国邮政官网进行全程详细路由信息的跟踪查询,同时还能免费提供二次配送。

除此之外,得益于顺丰速运专业的客服团队保障,顺丰速递同样为卖家提供了咨询、投诉、理赔、异常处理等专业服务。据悉,货件在交寄后的30天内可进行查询,一旦卖家发起索赔,顺丰会在第一时间进行处理。如果确认接受索赔,最长会在8个工作日完成赔付。

据了解,目前顺丰专递正在进行促销活动。凡是3月31日前注册的用户,即可享受6.5折优惠价格;3月6日—4月6日期间,使用顺丰欧洲专递产品的用户,可享顺丰每票5RMB的专项补贴。另外,5月31日前实重在2公斤(含)以下的包裹免计泡重。

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