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铁路货运客运化:删繁就简对接市场
文章来源:供应链时代      作者:scmsc      时间:2015/3/30 12:01:00

铁路货运客运化,让货物运输也像旅客运输一样,做到“方便,快捷,准时,安全,优质”,满足移动电商崛起、供应链扁平化、市场结构“去中间化”带来的物流运输市场变局、零散货物运输爆发的需求,是铁路适应互联网经济新要求,抓住互联网经济新机遇,在货运组织改革上的进一步深化和发展。

 

  铁路货运客运化,让货物运输也像旅客运输一样,做到“方便,快捷,准时,安全,优质”,满足移动电商崛起、供应链扁平化、市场结构“去中间化”带来的物流运输市场变局、零散货物运输爆发的需求,是铁路适应互联网经济新要求,抓住互联网经济新机遇,在货运组织改革上的进一步深化和发展。

  推进货运客运化改革,铁路作为一个大联动机,要把全国、全球当做一个大市场。对内,进一步整合功能,加强前店与后厂之间的协同;对外,加强与政府部门、工矿企业、物流园区和各类物流市场与货主的点对点合作,广泛建立与外部市场的链接。

  推进货运客运化改革,要围绕降低铁路货运成本、提高货物运输服务质量、提升现代物流功能,在增量、效率、准时、快捷、方便、协同等问题上寻求对策和途径。当前,要在“三个优化”上继续提高改革力度:

  继续优化货运运输组织。回到原点去,铁路就是一个提供客货运输服务的大“联动机”。铁路车、机、工、电、辆等所有部门都服务于最终目标:把旅客和货物从甲地运到乙地。如果说铁路是艘巨轮,那么,铁路所有员工都是船员,只能是同船共渡。如果谁也离不开谁,那么,就应该按照整体效率最大化这个原则,进一步理顺前店与后厂之间的关系,理顺货运中心与车务站段、南方货物快运车上与车下的关系。所以,在思考优化货运运输组织这个问题上,能不能按照整体利益至上、效率优先的原则,再“删繁就简”一点?比如,能不能找到一种机制,加强对货运组织与行车运输组织之间的协调?毕竟,调车作业能不能对好货位,都可以影响到货运的装卸效率,进而影响到准点率和中、停时!

  继续优化货源组织。高铁成网,释放了货物运输能力,货运与客运齐飞,有了运力基础。互联网带来的“直销化、扁平化、去中间化、电商化”趋势,对外部市场是一个重构,对传统的铁路货运组织也是一个考验。必须看到,当前铁路在货源组织、货运营销上的主要问题,还是存在中间层次太多,考核机制上还不能完全抑制住“叠床架屋”、“寻包租、求代办、打太极”的冲动。解决这个问题的主要途径,是借互联网经济之势,用“颠覆、跨界、平台、服务”的互联网思维去替代传统思维,用好“12306”网站、“广州铁路”移动APP等新的互联网营销工具,开好南方货物快运、货运专线班列、电商专列等运输服务新产品,思考如何完善考核机制,发挥全员“货代”的作用,让员工和管理层在营销时有动力、有勇气去绕过已经形成的中间环节,去直接链接大小货主,实现货运组织、货运营销向互联网新模式的渐进转型,实现增量同时增收的目标。

  继续优化铁路现代物流的服务功能。现代物流正向着专业化、园区化、专线化、智能化、机械化的方向发展。铁路在向现代物流转型的过程中,应发挥 “规模化、网络化”优势,在“专业化、信息化”方向发力,完善现代物流的仓储、配送、包装、分拣、加工、贸易等综合一体的服务功能,朝着国家“综合运输体系骨干平台”的方向发展。

  最近,由全国物流协会的运联传媒牵头,全国物流专线企业在广州召开了一次“岭南论坛”峰会,共商公路物流企业如何应对互联网经济新要求,形成了 “下蹲式降成本”、“利他式整合”、“最后一公里突围”、“物流 互联网技术”、“用好工具,做好自己”的几点发展共识。铁路与外部物流企业之间,有竞争,也有合作,在铁路现代物流园区的布局和功能设计上,应在对接市场、互补短板、吸纳社会资本方面多动脑子。

  笔者以为:铁路的货运客运化,会对全国的物流行业变局产生深远影响。

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